We empower good deeds
Who are we
“We’ve all been given a gift. The gift of life. What we do with our lives is our gift back.”
We chose to use our gifts to make a positive change.
The result: Brownie Points, a platform that empowers, tracks and celebrates good deeds.
Disruptive
We ask the right questions, experiment and tackle challenges head on.
Holistic
We integrate diverse skills, perspectives and industry trends to engage meaningfully with our community.
Social enterprise
We are a purpose driven business.
Remote
We are a distributed team and are always ready to help you make a difference.
Meet the team
STRATEGY & OPERATIONS
Pascale Henke
Handstands
and crosswords
FINANCE
Christiane Henke
Long walks and her
dog, Gypsy
DEVELOPMENT
Pawel Janiak
Photography and
writing rap songs
BUSINESS DEVELOPMENT
Blake Dyason
Environmental activism
and being active
outdoors
SOCIAL SCIENCE
Christoph De Chavonnes Vrugt
Drummer and
animal lover
UX & DESIGN
Hulya Balikci
Plants and ballet
DEVELOPMENT
Christie van Wyk
Avid non-fiction reader
and proud dog mom
Our journey
2015
Company registration
Research
Development
2016
1.0 launched
Global Impact Challenge - Top 10
Web Summit
2017
Startupbootcamp - Top 10
First corporate pilots
2018
Growsmart platform
Africa’s Business Heroes - Top 50
No-cost donations launch
2019
2.0 launched
World Food Day
First school pilot
2020
Africa’s Biggest Cleanup
World Cleanup Day
Fast Company - Top 20
2021
Growsmart launch
Yale Africa Startup Review - Top 50
Gamification
2022
1 million good deeds
2023
Social economy launch
Our values
Start with 'Why?'
Stay true to your vision.
Pursue purpose
Use your gifts to serve others.
Take action
Take the next step in your journey as a change-maker.
Empower others
Support others to become the masters of their own destiny.
Be authentic
Build trust by being transparent and accountable.
Stay curious
Be open to new ideas.
Keep learning.
Good deeds happen all around us everyday.
How powerful would it be to be able to measure and share how much good is done in the world? It would spread gratitude, build trusting and resilient communities and be healthy for us on a personal level.
- Pascale Henke, CEO
Doing good has never felt so good
Build self-esteem.
Encourage self-worth.
Be a changemaker. Develop your skills. Empower yourself by empowering and helping others.
Expand empathy.
Increase your circle of caring.
Nowadays, it can feel like we are more divisive and disconnected than ever before. Bridge the divides by expanding your empathy beyond your community.
Find your purpose.
Do what you love.
We’ve spoken to a lot of people who are looking for more in their lives. We believe volunteering and giving can help people find more meaning and passion.
Grow networks.
Build trust. Connect meaningfully.
Over 50% of millennials and Gen-Zs don’t believe businesses are committed to improving society.
Adopt a purpose-driven approach.
Support a positive culture.
Happy employees = Happy business.
91% of South Africans are disengaged in the workplace. We work 80,000 hours in our lives. Delight your team, increase retention and attract passionate talent.
Uplift communities.
The spirit of Ubuntu.
We are living in the most technologically-advanced time of humankind. Let’s use it for good to improve quality of life for all.
We chose to use our gifts to make a change...
